Press release
Octave partners with Visa Cash App Racing Bulls to unleash intelligence at scale
HUNTSVILLE, Alabama, USA, FAENZA, Italy and MILTON KEYNES, United Kingdom (3 March 2026) – Octave today announced a multi-year technical partnership with the Visa Cash App Racing Bulls (VCARB) Formula One™ team, becoming its Asset Lifecycle Management Partner.
The partnership brings Octave’s lifecycle intelligence capabilities into one of the most demanding operational environments in sport, supporting performance, reliability and decision-making from factory operations through race execution.
In Formula One, performance margins are measured in milliseconds. Success depends on thousands of assets, tightly coordinated processes and decisions made under constant pressure. These are the same conditions faced by mission-critical industries worldwide. Octave’s software is built for environments where failure is not an option.
“Formula One is a real-world test of operational excellence,” said Mattias Stenberg, Chief Executive Officer at Octave. “This partnership is about reliability, readiness and execution. By connecting operational data into a single intelligence layer, we help VCARB make better decisions earlier, reduce disruption and perform consistently at the limit.”
“Partnering with Octave is another key step within VCARB’s operations environment. Nowadays, more than ever, Formula One is an extremely competitive and challenging sport, and everything has to run smoothly across the departments during all the operational processes. This new collaboration gives us the confidence that every asset and decision is tuned for performance,” said Alan Permane, Team Principal at Visa Cash App Racing Bulls.
Embedding Intelligence from Factory to Race Day
Performance starts long before race day. At the factory, Octave Attune (formerly HxGN EAM) solution provides a unified view of critical assets, tools and processes, enabling:
• A single source of truth for operational and asset data
• Real-time visibility into asset health and readiness
• Earlier intervention to prevent disruption
• Strong continuity across development and operations
This foundation supports faster development cycles, efficient resource use and high operational resilience throughout the season.
Connecting Reliability to On-Track Performance
Race weekends demand flawless execution. Asset readiness directly affects garage operations, logistics and race performance. By integrating Octave’s intelligence into daily workflows, VCARB strengthens reliability across critical systems and improves coordination from factory to track.
Why Formula One Matters
A Formula One team operates as a single, highly interconnected system. Continuous development, extreme time pressure and zero tolerance for failure make it a powerful proving ground for lifecycle intelligence. What works here scales to energy, infrastructure, manufacturing, transportation and other mission-critical industries.
A Partnership Focused on Execution
This collaboration goes beyond branding. It integrates Octave’s software into live operations, supporting decisions, performance and resilience when stakes are highest.
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FOR MORE INFORMATION, CONTACT:
Media: Jerry Felts, Octave, [email protected]; +1 256 542 8496
About Octave:
Octave provides mission-critical software that empowers organizations to make informed decisions across every stage of the asset lifecycle — Design, Build, Operate and Protect — where performance, safety, and reliability are non-negotiable and failure is not an option.
Turning complex operational data into actionable intelligence, Octave connects expertise, real-world conditions and enterprise-scale insight to improve performance, resilience and incident response where it matters most.
Octave has approximately 7,200 employees in 45 countries. Learn more at octave.com and follow us on LinkedIn.